As many of my friends and co-workers know I am an avid reader. Lately I have been reading about all the business "predictions" for 2010. What will the economy be? What industries will grow? What will be the latest trends in social media? I think we can all agree that no matter the predictions 2010 will hold its own set of surprises (good or bad)and truth be told even the best crystal ball readers will be scratching their heads at the end of 2010.
That said I am once again seeing business publications and online forums light up with buzz about what will be the next social media tool.....the digital phoenix that will rise from the online ashes and take our business to new heights. Does the time we live in now remind you of the .com days of old? The field of dreams thinking of "if you build it they will come?"
Remember that there are those key principles that never change despite the rapid change around those principles. If you walk off a cliff in 2010 its the same result as it would be if you did it in the 1700's. Gravity is a constant. Same type of principles apply in business. Having a good understanding of your markets, your competition, your customers and a sound and measurable businesses will be the difference between achieving some short-term success and creating long-term profitability.
There are lots of new and slick tools out there today. Take the time to pick the tool/s that best fits your goals and objectives then capitalize on them. Don’t keep chasing!
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